Branding in Marketing Management is a key concept in the field of business and was the highlight of this task undertaken by students. The interactive game entailed the student groups to take turns in guessing the brand hidden under numbered blocks, which is removed only when a number associated with the corresponding blocks are voiced by the participant group. This game gave the students to get further information on brands through the clues provided to assist in guessing and a platform to gain insights to branding.
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