Diploma in Digital Marketing

Digital Marketing helps business people to reach a broader audience and target their future customers more efficiently & effectively. Now, the pandemic also increased the online opportunities. Thus, every company has started integrating digital marketing in its business activities and as a result, the demand for Digital Marketing Experts increased!!!

To become a Digital Marketer, you need to understand the major facets of the discipline – Websites, Servers, SEO, SEM, SMM, Email Marketing, Web Analytics & tools, etc. etc. The Diploma in Digital Marketing course at St.Teresa’s is the best place to achieve these skills. Each subject is taught with practicals by experienced teachers. Students can learn the topics well as they are doing practical themselves.

Qualification
Anyone having minimum 10+2 pass or equivalent from any recognized Board or University.

Duration of the Programme
Duration of Diploma in Digital Marketing is two semesters which is distributed over a period of one academic year. Each semester shall have 90 working days inclusive of all examinations. Students having a minimum of 75% average attendance for all the courses only, can register for the examination.

Major subjects in the course
English for Communication, Introduction to Digital Marketing, Entrepreneurship Development, Branding, Content Marketing and Copywriting, Affiliate Marketing, E-mail marketing, Google Ads, Landing Pages, Local business promotion & GMB, E-Commerce & General Informatics, Social Media Marketing (Fb, twitter, LinkedIn, YouTube, Instagram), Advanced SEO, SEO tools, Analytics, Search Console, Tag Manager, WordPress Design and Development

Job opportunities of Studying Digital Marketing:

● Digital Marketing Executive/Manager or Digital Director
● Web Developer & Web Designer
● Social Media Executive and Social Media Manager
● SEO Executive/Expert
● Google Ads- PPC/SEM Expert
● Analytics Manager
● Email Marketing Manager
● Content writer & marketer
● Copywriter
● Analytics Manager
● Business/marketing strategist
● Entrepreneur
● Freelancer

Diploma in Digital marketing is a 1 year regular program under NSQF.

1st Semester subjects are:
1. English for communication
2. DM introduction
3. Content Marketing & Copy Writing
4. Google Ads & G M B
5. Affiliate Marketing & Email Marketing
6. Entrepreneurship Development

2nd Semester Subjects are:
1. English for Communication
2. Website Development using WordPress
3. E commerce & GI
4. Advanced SEO
5. Social Media Marketing
6. Google Analytics & TAG manager

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