B. Voc. Applied Media Studies

Choose the ‘Write’ Career

Be Job-Ready for a Career in Writing for the Media

Why Choose Us?

B.Voc. Applied Media Studies is a one-of-a-kind programme that enables students to pursue a career in the media industry. It is the first 3-year vocational graduate programme focusing exclusively on writing for Digital Media, Film, TV, Radio and Advertising in South India, offered by the Department of English and Centre for Research, St. Teresa’s College (Autonomous).

What this course has to offer?

B.Voc. in Applied Media Studies is a new programme that has adapted sector skill-based short-term, medium-term and long-term courses formulated under the National Skill Qualification Framework (NSQF) notified by the UGC. This programme has a holistic approach to addressing the skill gap and promoting entrepreneurship. Its exclusive focus is on creating opportunities for young women to excel in different media domains such as Print, Film and Television, Radio, Advertising, and Social Media. The programme works to map core writing skills with job profiles in the media industry.

Our vision is to provide an immersive educational experience for learners by promoting collaborative and experiential learning. Therefore, we have revamped teaching, assessments, and classroom interactions to simulate aspects of the industry environment inside the campus. Through our massive alumni network, graduates of this course will have access to opportunities to expand their network, meet professionals in their field, and grow their skill sets. At St. Teresa’s, we have all the resources you need to excel-Come, Choose Your ‘Write’ Career.

Programme Structure

As per the B.Voc guidelines, this programme is designed to provide flexibility to the student by means of multiple exit points throughout the course. The certification will lead to Diploma/ Advanced Diploma/ B.Voc in Advanced Media Studies and will be offered as outlined in the table below:

Awards Duration
Certificate 6 months
Diploma 2 semesters (after 1st year)
Advanced Diploma 4 semesters (after 2nd year)
Degree 6 semesters (after 3rd year)

Core Skill Papers

  • Social Media Management
  • Search Engine Marketing
  • Digital Marketing
  • Script Writing for Film and TV
  • Advertising
  • Radio production
  • Corporate Communications
  • Content Writing
  • Fashion and Lifestyle Content
  • Brand Content
  • Technical Content
  • Longform Narrative

General Skill Papers

  • Basics of Entrepreneurship
  • Visual Aesthetics
  • Graphic Design
  • Video Editing
  • Film direction
  • Personal Branding
  • Communication Skills
  • Media Law and Ethics

Career Prospects

  • Features writer @ News portals, magazines
  • Digital entertainment news writer -travel, fashion, trends
  • Corporate communication executive
  • Technical Writer
  • Review writer - fashion, film, food, travel, etc.
  • Social Media Executive
  • Script Researcher
  • Search Engine Marketing Executive
  • Social Media Manager
  • Script Writer
  • Script Editor
  • Digital Marketing Manager
  • Copywriter
  • Video content creator
  • Ad Scriptwriter
  • Radio producer
  • Brand Content Creator
  • Social Media Strategist
  • Social Media Planner