An International seminar on ‘DIGITAL MARKETING’was conducted on 7th March 2018. Mr. Andrin Mendez,CEO and founder of ‘Pling’ served as the chief guest for the day. He inaugurated the function and delivered key note address. The formal function was followed by a technical session on the topic ‘Why digital marketing is important for your future job? by Mr. Andrin Mendez. Vijesh Pillai,CEO and trainer at ‘Kreative sparks’ briefed about search engine optimisation, social media marketing,affiliate marketing and youtube marketing. Varun Chandran , CEO of corporate 360 joined the seminar via video conferencing and suggested several measures India can adopt to fully tap the potential of digital marketing. Technical Session (Paper presentation) was held at the Platinum Jubilee Auditorium. It was chaired by Assistant Professor Dr. Rajani Bhatt.