Date: 12thJan17, Friday

The webinar on Google Analytics in R was chaired by Ishita Dutta, Senior Adviser, Dell Technologies through Skype for the PGDM-Business Analytics students. She has 8+ years of experience in the field of analytics, spanning across areas like Customer Intelligence, Sales Analytics and e-commerce analytics. She is working with Dell Global analytics, to drive compensation planning, target setting and performance measurement for sales.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. The Google Analytics users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from, how long they stayed on the website and their geographical position. It also provides more advanced features including custom visitor segmentation. Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports show a site’s transactions, revenue, and many other commerce-related metrics.

Students got an overall idea how to generate report from Google Analytics and they can use these real time data for doing business analyst projects as well. She also taught how to do the analytics of the data driven from Google using R software.

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Published On: January 12th, 2018Categories: Management Studies, Management Studies Activities