PK3 is a collective initiative of Bhoomitrasena Club of St. Teresa’s College, Ernakulam; Suchitwa Mission and Mathrubhumi, towards empowering the vibrant youth to rise up to the call for a new and green Kerala. This project aims at encouraging sustainable consumption habits regarding plastic carry bags through a PK3 campaign – Plastic Kurakkkaam, Kurakkanam, KurachePatooin Ernakulam district.
- To build up a public movement with special focus on youth for a sustainable model of rebuilding Kerala.
- Strive to make a change in the Bag Habits of people of Ernakulam District-encourage them to overcome general behavioral inertia and cross the wide gap that exists between awareness, intention and concrete action.
- Promote the first principle of Municipal Solid Waste management with regard to plastic waste – specially plastic carry bags.
- Promote up-cycling of textile waste/ tailoring waste wherever possible into attractive carry bags to replace plastic carry bags.