Ms.Ayesha Shakeel, a student of BMS Batch 2017-20 published an article titled ‘ Perceived experience, perceived value and customer satisfaction as antecedents to loyalty among hotel guests in the Journal of Quality Assurance in Hospitality and Tourism owned by the Taylor & Francis group. The journal is indexed in both ABDC- B, and Web of Science.
The link to her article can be found below

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Published On: April 9th, 2021Categories: Management Studies, Management Studies Achievements, Public News