Date: 7th August, 2017

 Power Talk is a series of talks arranged by the Department of Management Studies, St. Teresa’s College where experts in the different field address the students and give them exposure to the world outside. The first Power Talk for the academic year 2017-18 was conducted on 07-08-17. Mr. Kamal Krishnan, National Head- Media Solutions, Mathrubhumi addressed the students on the topic ‘Social Media Marketing’.

The talk was more of an interactive kind. Initially, he discussed how media has evolved with the advancement of technology and its impact on the global market. Followed by, introducing thevarious social media platforms like Facebook, Pinterest, Instagram, Tumblr, YouTube, Twitter, etc. and understanding the user pattern among the students. He emphasized that the future is going to be in the hands of digital media & based on the big data. Also, exhibited how brands are positioned and how positioning is being done through digital media; especially through Social Media. He also projected the importance of current tech-generation in the media industry and the career opportunities it offers to the undergraduates. Highlighted the importance of it on the market trends and the application of their knowledge and skills to the prominent brands to move forward in the prospective world of digital media.