Public News

Visual Merchandising Presentation ‘Fashionista’

The students of PG Diploma in Fashion Designing showcased an online Visual Merchandising presentation as part of their Semester II subject Apparel Marketing and Merchandising. Students converted an area in their homes to display a store interior by working on themes and schemes of their choice. This assignment improved their practical skills in the various visual merchandising techniques like window displays, usage of lighting, props, different types of racks, etc. that can be used to attract customers into a store. Students used materials and props available in their own homes, recycled and styled them according to the requirements, and presented them in a creative and unique manner.

Gopika Girish

Assistant Professor, Department of Fashion Designing, Women's Study Centre, St. Teresa's College (Autonomous)