“Building Brands” by Mr. Cherian Peter, CMO, Muthoot Finance ; 6th September, 2016

The second of the series of Power Talk was conducted on 6th September where Mr. Cherian Peter shared his experience of building brands and of repositioning them. The shift from Escotel to Idea was explained in detail. He also shared his experience of marketing Muthoot in a place totally virgin for it – Hyderabad. The brand story of Hero Honda, reliance Jio and Maggie was also discussed.

Divya M O

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