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Re-Accredited by NAAC with “A” Grade College with Potential for Excellence - UGC
Department of Communicative English

PR Campaigns

CHROMA 2015: Colour Me Equal

The Department of Communicative English organised a Public Relations Campaign- Chroma 2015: Colour Me Equal on 15 September 2015 at the college. It was an awareness campaign aimed at challenging stereotypical notions of fair skin reinforced by the media.

As a part of the campaign the department conducted a panel discussion involving experts from various fields to gain perspective on the issue. Chief guests, Mr. Krishna, popular Cine Actor and Mr. Afzal Yusuf, Malayalam Music Director and Composer inaugurated the campaign. Ms Kavitha Emmanuel, Founder and Director of WOW (Women of Worth), a Chennai based NGO was the Keynote Speaker. The ‘Dark is Beautiful’ campaign by WOW seeks to draw attention to the unjust effects of skin colour bias. The other panelists included psychiatrist Dr CJ John, Medical Trust Hospital; Author and Columnist, Shinie Antony; Advertisement and Fashion Photographer Mr Anil Kumar; RJ in Radio Mango and Columnist Ms Anjali Kurien.

IMG_9715In her address, Ms. Kavitha stressed on the notion that firstly one needs to accept oneself regardless of their colour and find ways to celebrate every shade of beautiful. Ms Anjali Kurien, the moderator led the panel discussion. The inauguration was followed by a thought-provoking discussion in which the panelists and the audience spoke about the challenges they faced during their childhood and careers on grounds of colour discrimination. While Ms. Shinie Antony asked the audience to be colour blind, Mr. Anil Kumar warned them to not believe in advertisements. ‘’ A positive mind adds to beauty. Beauty is beyond colour’’, said Dr. C.J. John. Ms. Anjali Kurien concluded the discussion by saying, ‘’As long as your heart is not black, there are no issues’’. Various inter-collegiate competitions were also conducted to promote and support the cause.

   

 

DAAN 2014: An Awareness Drive on Organ Donation

Daan brochureThe Department of Communicative English conducted the culminating function of their month long Public Relations Campaign, “DAAN 2014: An Awareness Drive on Organ Donation” on September 25, 2014.  Honourable Minister of State for Social Welfare and Panchayath, Dr. M.K. Muneer inaugurated the function. He also offered to contribute a sum of money towards the wedding expense of one of the recipients present at the function, Ms. Remya. She was the first to undergo kidney transplantation surgery, courtesy of the Deceased Donor Transplantation Program by Govt. Medical College, Kottayam. She comes from a financially challenged family and her wedding will take place on October 26th 2014.

The Hon. Minister declared that a sum of Rs. 1000 would be granted to all patients undergoing dialysis, monthly. Patients who have undergone organ transplant would be eligible to receive this benefit for 5 years. He hopes to include APL patients too under this scheme.

10606360_568413496597045_619222217741710661_nAn awareness session was conducted by Dr. Jayakumar, HOD, Department of Nephrology, Kottayam Medical College, Central Zone Officer, KNOS. Xavier Kochukudiyil, founder-president, Fellowship of Organ Transplantees (Fort) was also present.

The campaign was conducted along with the Central Zone of the Kerala Network for Organ Sharing (KNOS), the official organ and transplantation programme of the Department of Health, Government of Kerala. The month long awareness initiative was launched on August 06, World Organ Donation Day.

The students of the Department conducted flash mobs and street plays in various parts of the city to raise general awareness. The campaign also featured a rally on Independence Day by the Bullet Buddhas Riders Club to garner attention for the cause.

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A fundraiser concert “Music For Life”, featuring playback singer Siddharth Menon of Thaikkudam Bridge, singer Kavya and DJ Savyo was also conducted. An amount of Rs 25,000/- each was donated to six organ transplant recipients for their treatment.  

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A Teresian Tribute to 100 years of Indian Cinema

1470225_564438763624968_1857258190_nThe National Film Workshop ‘A Teresian Tribute to 100 years of Indian Cinema’ organized by the Department of Communicative English, St. Teresa’s College, was formally inaugurated by internationally acclaimed film maker Shyamaprasad. Eminent film personalities of Malayalam film Industry belonging to different eras graced the event. Dignitaries present were Mr. Sabu Cherian, Chairman of KSFDC( Kerala State Film Development Corporation) and producer, yesteryear veteran actress Mrs. Khadeeja, Mr. Suraj Venjaramoodu, cine actor –comedian ,Mr. Badri, an upcoming director and actor.

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                        The workshop saw active participation from people from all walks of life. The workshop includes sessions on Acting, Dubbing, Direction, Scriptwriting, Editing, Photography and Cinematography. Various competitions were also held including Budding Actor and Actress, Short Film and Documentary competitions, Scriptwriting, and Photography.  The workshop was also a fundraiser for the third year students’ PR Campaign, whereby they handed over a contribution to the veteran actress Khadeeja.

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                                                                                         ”Indian Cinema needs responsible and discerning viewers who promote worthwhile films which further the society”, said Mr. Shyamaprasad in his inaugural address. The event also witnessed a cake cutting ceremony to mark the centenary year of Indian Cinema. Besides inaugurating the function, Mr. Shyamaprasad also took the session on Direction. In the interactive session, which saw active participation from the delegates, he stressed on how today talent mattered much more than good looks, which was a criteria in the past.

The session on scriptwriting was taken by veteran screenwriter Mr. John Paul, who delved into the finer nuances of scriptwriting and gave guidelines on the practical aspects of scriptwriting. It was followed by the scriptwriting competition. A screening of the shortlisted entries of the short film and documentary competitions was also held.The first day of the workshop saw sessions on Acting and Dubbing  which were taken by Mr.Sajeev N.K., guest faculty at FTII (Film and Television Institute of India) and dramatist and dubbing artiste Ms. Sukanya Shaji respectively.

 The final day saw South India’s best film personalities interacting with young film enthusiasts. The day’s sessions included one by Mr. Anthony Gonsalves, ace Editor of South Indian Film Industry and Mr. Rajan Paul, veteran Photographer and the recipient of many prestigious awards.

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                                         Mr. Gonsalves held an interactive session with the novice film makers. He mentioned how editing was more of an aesthetic art rather than a mere technical aspect. ‘’He emphasized on how the experience from short film making can help aspiring directors to get the right shots without relying on luck alone’’, said Emmanuel Vijay a final year engineering student who attended the workshop.

 Mr. Rajan Paul displayed his visual anthology which enthralled the participants. He remarked how professional photography requires thorough dedication to get the perfect shot. He even did a live demonstration of how a fashion photo-shoot is carried out.

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                                                                             The workshop concluded with a formal valedictory function presided by Mr. Mecartin, popular director/scriptwriter and Mr. Arun Gopi, filmmaker, wherein the winners of various competitions held through the three days were announced and awarded cash prizes.